Customer Relationship Management

Author William Wagner , Michael Zubey

Format Paperback | 256 pages

Dimensions 182.9 x 231.1 x 12.7mm | 317.52g

Publication 07 Dec 2006

Customer Relationship Management (CRM) is a growing area for businesses around the world. Despite the many difficulties in implementing these complex systems, the benefits of CRM are well-documented, and it has grown to be a huge industry in and of itself. With this, there is a demand for skilled employees and knowledgeable graduates. Students and employees must gain a better understanding of how CRM works in order to be viable in the workforce. This book provides detail, exercises, and content that has not been previously available. It can be used in multiple areas, including MIS, business, marketing, and others.