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Cut and Fold Techniques for Promotional Materials_ Laurence King Publishing_ 9781780670942_Author Paul JacksonSKU: 9781780670942 Supplier: Laurence King Publishing
Author: Paul Jackson
Format: Paperback | 128 pages
Dimensions: 220 x 220 x 15.24mm | 450g
Publication date: 19 Mar 2013
A unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time.
Some designs are interactive toys that turn inside out or reveal hidden faces when played with, others are more practical, offering ingenious ways to fold-up letters, brochures and posters, or to create novelty envelopes and leaflets. All the designs will enhance a message or presentation, grabbing attention in ways that simple printing can never achieve.
Following the elegant, easy-to-follow style of Paul Jackson's other titles for Laurence King, this is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.