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Essentials of Services MarketingSKU:9780030288920 Supplier: South-Western College Pub
Format Hardback I 528 pages
Dimensions 25.4 x 198.1 x 233.7 mm I 1130 g
Publication 29 June 2001
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.