Artbook can order English books according to our customers' needs

Fashion Promotion_Gwyneth Moore_9781350090279_Phaidon Press Ltd

SKU: 9781350090279 Supplier: Phaidon Press Ltd Out of stock


Author: Gwyneth Moore

Format: Paperback | 168 pages

Dimensions: 160 x 230 x 10.16mm | 376g

Publication date: 11 Feb 2021

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.


Related Products

Wiccapedia Spell Deck Wiccapedia Spell Deck
Essential Tarot Essential Tarot
Dreamers Tarot Dreamers Tarot

Dreamers Tarot


1001 Tarot Spreads 1001 Tarot Spreads
1001 Spells 1001 Spells

1001 Spells


1001 Crystals 1001 Crystals

1001 Crystals


1001 Dreams 1001 Dreams

1001 Dreams


 Fashion Promotion_Gwyneth Moore_9781350090279_Phaidon Press Ltd