Fashion School in a Book: Design & Illustration for the Beginner and the Brand

Author: Zoë Hong
Format: Paperback | 264 pages
Dimensions: 20.07 x 2.03 x 25.40 cm
Publication date: 25 February 2025

Discover what it takes to succeed as a fashion designer in one sleek, approachable course!

Fashion design is a glamorous, creative pursuit that lets you turn clothing into wearable art. Yet the fashion world demands far more than dreaming up and making garments and accessories. Anyone studying fashion knows that a career in the field also calls for an understanding of textiles, fashion illustration, branding, merchandising, and how to build and present a portfolio. Fashion School in a Book covers all of this and more, as author and fashion design teacher Zoë Hong shares the practical know-how you need to launch your fashion career or bring fresh inspiration to it.

Fashion School in a Book is a course that walks you through the process of creating a fashion collection. You'll learn about:

• Merchandising and brand direction
• The fundamentals of fashion illustration
• Building a design-process journal by working through the book's practical exercises
• Putting together a portfolio for clients and employers

Zoë Hong is a former fashion university lecturer and a popular YouTube educator known for her hands-on approach to both the business and the craft of fashion. Her lessons spark students' creativity while equipping them for professional work in the industry. Whether you're studying fashion, designing as a hobby and curious about the industry, or aspiring to become a designer or fashion illustrator, Fashion School in a Book maps out the road to New York, Paris, or Milan. Design your collection, showcase your portfolio, shape and promote your brand, and gain a clearer grasp of the fashion workflow with Fashion School in a Book!