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Global Marketing

SKU:9780138133863 Supplier: Pearson Education (US)


Author Warren J. Keegan Mark Green

Format Paperback | 672 pages

Dimensions 216 x 274 x 24mm | 1,386g

Publication 01 Dec 2007

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.

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 Global Marketing