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Global MarketingSKU:9780138133863 Supplier: Pearson Education (US)
Format Paperback | 672 pages
Dimensions 216 x 274 x 24mm | 1,386g
Publication 01 Dec 2007
For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.