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Great by Choice

SKU: 9780062120991 Supplier: HarperCollins Publishers Inc


Author Jim Collins Morten T Hansen

Format Hardback | 304 pages

Dimensions 152 x 230 x 32mm | 544g

Publication 15 Oct 2011

Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.


 Great by Choice