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Guerrilla Advertising 2 : More Unconventional Brand Communication_ Laurence King Publishing_ 9781856697477_ Author Gavin LucasSKU: 9781856697477 Supplier: Laurence King Publishing
Author : Gavin Lucas
Format: Paperback | 192 pages
Dimensions :230 x 300 x 16mm | 1,100g
Publication date: 07 Sep 2011
Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products.
Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; and street buskers launching a new Oasis album in New York.
Over 60 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Manoeuvres, Site-specific and Multi-fronted Attacks.