Guerrilla Advertising 2 : More Unconventional Brand Communication_ Laurence King Publishing_ 9781856697477_ Author Gavin Lucas

Author : Gavin Lucas

Format: Paperback | 192 pages

Dimensions :230 x 300 x 16mm | 1,100g

Publication date: 07 Sep 2011

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products.

Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; and street buskers launching a new Oasis album in New York.

Over 60 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Manoeuvres, Site-specific and Multi-fronted Attacks.