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International BusinessSKU: 9781292214733 Supplier: Pearson Education Limited
Format Paperback | 688 pages
Dimensions 215 x 275 x 20mm | 1,340g
Publication 05 Sep 2019
For courses in international business.
International business through theory and practice
Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they've learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author- written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.
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