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Marketing Research, International Edition

SKU: 9780273768517 Supplier: Pearson Education Limited Out of stock


Author Alvin C. Burns , By (author)  Ronald F. Bush

Format Paperback | 496 pages

Dimensions 202 x 250 x 18mm | 759.99g

Publication 11 Apr 2013

For undergraduate marketing research courses.

The "nuts and bolts" of marketing research.

Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.


 Marketing Research, International Edition