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Marketing Research, International Edition

SKU:9780273768517 Supplier: Pearson Education Limited


Author Alvin C. Burns , By (author)  Ronald F. Bush

Format Paperback | 496 pages

Dimensions 202 x 250 x 18mm | 759.99g

Publication 11 Apr 2013

For undergraduate marketing research courses.

The "nuts and bolts" of marketing research.

Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

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 Marketing Research, International Edition