Marketing Research, International Edition

Author Alvin C. Burns , By (author)  Ronald F. Bush

Format Paperback | 496 pages

Dimensions 202 x 250 x 18mm | 759.99g

Publication 11 Apr 2013

For undergraduate marketing research courses.

The "nuts and bolts" of marketing research.

Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.