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Photographer's Guide To Wedding Album Design And Sales_Bob Coates_9781584282358_AMHERST MEDIASKU: 9781584282358 Supplier: AMHERST
Author: Bob Coates
Format: Paperback | 175 pages
Dimensions: 215 x 279 x 10.16mm | 520g
Publication date: 02 Nov 2008
Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album sales. Updated with the latest styles, this showcase of 15 top wedding photographers' work and business practices provides insight into each artist's creative process, client service skills, and album design. Information on album types and basic design principles is accompanied by tips for marketing albums, including creating a dazzling sample album, expertly preparing the images for presentation after the ceremony, and discussing the importance of the album as a memento to be cherished for a lifetime. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on á la carte images, and how to make networking and referrals generate additional business.