Regional Product Packaging_Yang Meng_9781864707700_Images Publishing Group Pty Ltd
SKU: 9781864707700 Supplier: Images Publishing Group Pty Ltd Out of stockDesciption
Author Yang Meng
Format Hardback | 240 pages
Dimensions 215 x 275 x 27.94mm | 1,496.85g
Publication date 21 Jun 2018
With the rapid development of the cultural tourism industry, how can we introduce local products to the market? The answer is, of course, through their packaging. Featuring exquisitely crafted packaging designs of local products from around the world, including China, Japan, Russia, Spain, Portugal, Italy, this book demonstrates how design appeals to the tourist. The special characteristics that make these local product packaging examples unique are introduced alongside the products themselves, telling the reader a little about their origins. Flat plans of the packaging demonstrate its structure, and the design is explored in detail. AUTHOR: Yang Meng is the Vice President, associate professor, and master tutor of Shenyang Aerospace University. His research centres mainly on regional characteristics of cultural symbols and brand design, as well as the problem of transforming cultural heritage resources into design. SELLING POINTS: Packaging is vital for promoting local products and culture; this book collects innovative examples from across the world Flat plans of the packaging and analysis of their designs are included, alongside an introduction of each product and its origins Of interest to design students 540 colour images
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