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The E-Business (R)evolutionSKU:9780130670397 Supplier: Pearson Education (US)
Author Daniel Amor
Format Paperback I 912 pages
Publication December 2001
The E-business (R) evolution became a global bestseller due to its remarkable combination of technical and business insight into the challenges of e-business for both the short-term and the long-term. Now, Daniel Amor has thoroughly updated his book to reflect dramatic change in the e-business marketplace - and to teach the powerful lessons that the dot-com crash has to offer. For those who are talking less about e-business, but doing more, The E-business (R) evolution, Second Edition is the single best source for both strategy and tactics. Amor covers every aspect of doing business on the Web - today and tomorrow, B2B and B2C. He begins by providing a technical and business foundation for your e-business initiative, describing key considerations ranging from marketing to law. Next, he walks through the technology and architecture of e-business, introducing Internet-, intranet- and extranet-based applications, client software, middleware, and back-end systems. This Edition adds detailed new coverage of customer relationship management, content management, and knowledge management. Amor offers business cases that tie technology to the goals of the enterprise, and concludes with a preview of the future of e-business in light of key trends, from open source to pervasive computing.