An Introduction to Fashion Retailing_Dimitri Koumbis_9781350098275_Phaidon Press Ltd

Author: Dimitri Koumbis

Format: Paperback | 168 pages

Dimensions: 160 x 230 x 12.7mm | 378g

Publication date: 22 Apr 2021

If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estee Lauder and ASOS.

This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.