Colour Forecasting for Fashion _Laurence King Publishing _9781856698801_Author Kate Scully , Debra Johnston Cobb

Author:  Kate Scully ,  Debra Johnston Cobb

Format: Paperback | 192 pages

Dimensions: 216 x 280 x 20mm | 746g

Publication date: 02 Jul 2018

Colour is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the colour choice wrong and an entire range can stay on the racks. So, how do colours arrive on the catwalk or the sales floor - and why do different companies all seem to choose similar colours each season? The answer lies in the work of the huge colour forecasting industry.

With case studies that show the industry at work, this book breaks down the forecasting process - from how to put together a colour palette to colour theory and the way that colours behave - and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.