Let'S Talk Type: An Essential Lexicon Of Type Terms_Tony Seddon_9780500292297_APD SINGAPORE PTE LTD
SKU: 9780500292297 Supplier: Thames & Hudson Out of stockDesciption
Author: Tony Seddon
Format: Paperback | 192 pages
Dimensions: 133 x 229 x 22mm | 370g
Publication date: 13 Jun 2016
Why is Helvetica used for airport signs - and who designed Arial? What exactly is hand lettering? Which fonts tend to work best for emails and what font is used on New York street signs? Let's Talk Type answers all of these questions and more in one easy-to-use typography primer. With a clear and comprehensive `What Is' or `Why Use It' approach to the subject, it will help the reader to identify fonts with ease and to choose the perfect type treatment for their message, whether they are writing and designing for the web, print or personal correspondence. It also illuminates the interesting backstories behind famous fonts. An essential companion for anyone who writes or designs - whether for business or at home - this fully-illustrated, authoritative resource saves readers the hassle of navigating badly informed, business-led web content, and provides a comprehensive design-conscious approach to the subject.
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