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Mastering Global MarketsSKU:9780538726658 Supplier: Cengage Learning, Inc
Author: Michael R. Czinkota , Ilkka A. Ronkainen , Bob Donath
Format: Hardback | 384 pages
Dimensions: 155 x 231 x 23mm | 636g
Publication date: 22 Jun 2003
This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy. Beginning first with an overview of the global business environment, Mastering Global Markets: Strategies for Today's Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation.