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Mastering Global Markets

SKU: 9780538726658 Supplier: Cengage Learning, Inc Out of stock


Author:  Michael R. Czinkota , Ilkka A. Ronkainen ,   Bob Donath

Format: Hardback | 384 pages

Dimensions: 155 x 231 x 23mm | 636g

Publication date: 22 Jun 2003

This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy. Beginning first with an overview of the global business environment, Mastering Global Markets: Strategies for Today's Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation.


 Mastering Global Markets