Mid-Century Ads

Author: Steven Heller, Jim Heimann

Format: Hardcover | 512 pages

Dimensions: 15.6 x 21.7 cm

Publication: April 9, 2015

Immerse yourself in this anthology of advertisements and travel back to the peak of American postwar consumerism, where the real-life counterparts of Don Draper toiled around the clock to market products ranging from girdles to firearms. This collection offers a captivating glimpse into the marketing world of the mid-20th century, characterized by vibrant colors, sharp fonts, and an exuberant, carefree embrace of capitalism.