The Story is Everything: Mastering Creative Communication for Business
SKU: 9781913947941 Supplier: Laurence King Publishing
480,000₫
Desciption
Author:Andreas Loizou (Author)
Format: Paperback | 192 pages
Dimensions: 5.7 x 0.8 x 7.9 inches
Publication date: May 17, 2022
This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence—advertisers, psychologists, philosophers, film directors and novelists—appeal to our deepest emotions.
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