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The Story is Everything: Mastering Creative Communication for Business

SKU: 9781913947941 Supplier: ‎ Laurence King Publishing
480,000₫

Desciption

Author:Andreas Loizou (Author)

Format: Paperback | 192 pages

Dimensions: 5.7 x 0.8 x 7.9 inches

Publication date: May 17, 2022

This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence—advertisers, psychologists, philosophers, film directors and novelists—appeal to our deepest emotions.

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