Visual Merchandising for Fashion_Sarah Bailey_9781350071599_Phaidon Press Ltd
SKU: 9781350071599 Supplier: Phaidon Press Ltd Out of stockDescription
Author: Sarah Bailey
Format: Paperback | 232 pages
Dimensions: 160 x 230 x 12.7mm | 521.63g
Publication date: 09 Dec 2021
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.
As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.
This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
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