Hotel Brand Identity

Author:  Marc Giménez

Format: Paperback | 112 pages

Dimensions: 220 x 240 x 12.7mm | 480.81g

Publication date: 01 Mar 2012

This is a stunning full-colour look at some of the most innovative and exciting design work in the field of hotel branding. When we talk about the image of a hotel, we almost always think about its architecture and interior design. But more often than not it is the little finishing touches - the logo, stationery, toiletries, and even the "Do Not Disturb" sign - that have the greatest impact on a guest's perception of a hotel. "Hotel Brand Identity" brings together a superbly illustrated collection of some of the most innovative and exciting hotel branding projects from around the world.